This product is a candy that is targeted primarily at Generation Z. Generation Z has a strong tendency to use recommendations from people they know on social media as a basis for product purchasing decisions, and there have been many recent cases of products becoming hits as a result of social media. Product contents: Sugar (domestically produced), starch syrup, concentrated grape juice, acidulant, flavoring, coloring (anthocyanin). Instructions: Store away from direct sunlight and in a cool, dry place.