This is a large, individually wrapped, sea urchin-flavored fried snack. Product contents: Non-glutinous rice (100% domestic), vegetable oil, sea urchin paste, sake, mirin, soy sauce (contains wheat and soybeans), salt, vegetable protein, kelp seasoning extract, sugar, chili pepper, garlic powder, seasoning (amino acids, etc.), lecithin, paprika coloring, carotene coloring, flavoring. Instructions: Store away from direct sunlight and in a cool, dry place.