Cultured butter is kneaded into the dough and baked to create a rich flavor. The salt brings out the rich flavor of the butter, creating a delicious taste that lingers on your tongue. We increased the amount of cultured butter to give it an even richer flavor and bake it to a fragrant finish. Product contents: Wheat flour (domestically produced), shortening, sugar, margarine, cultured butter, processed oils and fats, salt (Guérande salt 14%), powdered egg yolk, vegetable oils and fats, butter, skimmed milk powder, yeast extract powder, butter powder/flavoring, caramel color, carotenoid color, emulsifier, (contains eggs, dairy products, wheat, soybeans). Instructions: Store away from direct sunlight and in a cool, dry place.