The butter brings out the flavor of the cod roe, creating a rich, flavorful taste. We are relaunching this product with an even more cod roe feel in both appearance and flavor. Product contents: Potatoes (non-genetically modified), vegetable oil, milk powder, powdered vegetable oil, cod roe powder, protein hydrolysate (contains soybeans), dextrin, glucose, salt, sugar, creaming powder, butter/seasonings (amino acids, etc.), flavorings, emulsifiers, sweeteners (stevia, licorice), monascus coloring, antioxidants (vitamin C). Instructions: Store away from direct sunlight and in a cool, dry place.